Fractional CMO Practice
Business Growth Leadership
Without the overhead.
Jerome Elenez helps businesses find and unlock growth — aligning marketing, sales, customer experience and teams around measurable business results — without the full-time cost.
About Jerome
A Growth Operator Who Happens to Be a Marketer.
Jerome has spent his career at the intersection of customers, operations, marketing and revenue. During nearly two decades within the McDonald's system, he learned growth from the ground up — working within a complex franchise business where every marketing decision ultimately had to drive traffic, sales and operator cash flow. He went on to lead marketing for the Dallas Mavericks and FC Dallas, building teams, brands and customer experiences while helping produce significant revenue growth. More recently, he applied those same principles in B2B Manufactoring — aligning sales, operations, product, finance and marketing around a new growth strategy that generated more than $5 million in incremental sales. The industries changed. The fundamental challenge didn't: Understand the business. Understand the customer. Find the opportunity. Align the organization. Deliver the result.
More about Jerome→Industries
Built for the industries that demand results.
01
Sports & Entertainment
From the Dallas Mavericks to FC Dallas, Jerome has shaped the marketing identity of championship-caliber organizations — driving sponsorship and ticket revenue, fan engagement, awareness and media presence.
See the results →
02
Restaurant & Hospitality
Jerome has led marketing for multi-unit restaurant groups, developing campaigns that drive traffic, build brand loyalty, and translate into measurable same-store sales and bottom line cash flow growth.
See the results →
03
B2B & Manufacturing
Jerome has helped B2B manufacturers build their first real marketing infrastructure — aligning sales, product, and operations around a strategy that generates qualified leads and measurable revenue growth.
See the results →Featured Success
FC Dallas — From attendance challenge to 17 sellouts.
See other Success Stories → →
When Jerome joined FC Dallas, average attendance was around 3,500 per match with just one sellout per season. By building a marketing and media strategy focused on awareness, relevance, and matchday experience, the results were dramatic:
- Stadium revenue from single-game tickets doubled from $7M to $14M
- Sellouts grew from 7 of 17 matches to all 17 in 2024
- Season Ticket Member accounts grew 300% since 2021
- Highest sales, revenue, and attendance since 2014
Services
What a fractional CMO actually does.
01
Strategic Marketing Planning
Comprehensive, data-driven marketing strategies aligned with your business objectives — from annual planning to go-to-market launches.
02
Brand Development & Positioning
Compelling brand narratives and market positioning that resonate with your target audience across sports, hospitality, and B2B.
03
Revenue & Growth Execution
Hands-on campaign execution, media planning, and team leadership focused on driving traffic, sales, and measurable business results.
04
Team Leadership & Development
Building and aligning marketing teams around shared goals — with a track record of developing talent and promoting from within.
What People Say
Trusted by leaders who demand results.
"Under Jerome's tenure as CMO, creativity and revenue soared. The Mavs Creative Studio was developed and has now become the envy of other sports organizations. Digital and Social engagement soared. The work of the creative team served instrumental in our ability to land important new corporate sponsorship deals."
Cynt Marshall
CEO, Dallas Mavericks
"Jerome is a student of the business, uses data and insights effectively, and his leadership style is an inclusive one. He's known for developing people. Under his leadership, 10 regional marketing professionals were promoted in two years (four of the ten are now marketing directors). Jerome is a strategic thinker, good at ideation and won't shy away from smart risk taking."
Karen King
Retired Executive Vice President / COO, McDonald's Corporation
"Cynt, this is what it feels like to have a real CMO."
Mark Cuban
Owner, Dallas Mavericks
"Jerome can be counted on to see the bigger picture strategically, get it done at a very high level as well as motivate and inspire his team."
Carol Koepke
SVP- Group Account Director, Zimmerman Agency
"Jerome is one of the most creative people I know."
Dan Hunt
President, FC Dallas
"I had the privilege of working under Jerome for three incredible years and seasons at FC Dallas, during which he consistently demonstrated what it means to be a visionary leader and an inspiring mentor. His "yes" mentality was truly infectious, creating an environment where possibilities felt endless and ideas were always met with enthusiasm and support. I've grown immensely under his guidance and feel lucky to have worked with him!"
Grace Dietrich
VP of Marketing, FC Dallas
"Jerome understood how to maximize the use of our CRM system to grow our sales and presence in existing markets. His experience in sports marketing helped our Athletics and Fitness businesses enter and grow in new markets."
Sue Hwang
President/COO, Hollman, Inc.
What growth challenges do you have?
Let's talk about what's troubling you and what's possible for your brand.