Services
Your Growth Partner.
I understand how businesses make money, where growth is getting stuck, and how to align marketing, sales, customer experience and teams around fixing it.
EMS Marketing provides flexible, executive-level marketing expertise designed to propel your business forward. As your Fractional CMO, Jerome Elenez integrates seamlessly with your team to deliver strategic direction, implement impactful initiatives, and drive sustainable results.
01
Strategic Marketing Planning
Developing comprehensive, data-driven marketing strategies aligned with your business objectives. From annual planning to go-to-market launches, Jerome builds the roadmap and owns the outcomes.
- Annual marketing plan development
- Go-to-market strategy
- Competitive positioning
- Budget allocation and ROI modeling
02
Brand Development & Positioning
Crafting compelling brand narratives and market positioning that resonate with your target audience. Jerome has built brands in professional sports, hospitality, and industrial B2B — each requiring a distinct voice and strategy.
- Brand identity and messaging architecture
- Market positioning and differentiation
- Brand guidelines and standards
- Audience segmentation and persona development
03
Digital Transformation
Guiding your business through the evolving digital landscape with innovative strategies and technology adoption. From CRM implementation to social media strategy, Jerome bridges the gap between vision and execution.
- Digital channel strategy
- CRM and marketing technology
- Social media and content strategy
- Paid media and performance marketing
04
Campaign Development & Execution
Overseeing the creation and implementation of high-performance marketing campaigns across various channels. Jerome has produced campaigns for MLS franchises, restaurant groups, and industrial brands — each built to move the needle.
- Integrated campaign strategy
- Creative direction and production oversight
- Multi-channel execution (digital, broadcast, experiential)
- Campaign performance tracking and optimization
05
Team Leadership & Mentorship
Providing leadership and guidance to your internal marketing team, fostering growth and efficiency. Jerome manages your team or agency partners so you get senior oversight without the full-time overhead.
- Marketing team structure and hiring
- Agency and vendor management
- Staff mentorship and development
- Cross-functional alignment
06
Performance Analysis & Optimization
Implementing robust analytics to track KPIs, measure ROI, and continuously optimize marketing efforts. Jerome builds the measurement framework so you always know what's working.
- KPI framework and dashboard setup
- Marketing attribution modeling
- Monthly reporting and insights
- Continuous optimization cycles
Executive growth leadership without the full-time overhead.
Tailored to your budget and needs, designed for measurable success.